£35 · Five colours · Sizes 50–60
Neha Abaya
Handwork design in deep red, beige, light green, black and purple.
Handwork beaded abaya, closed abaya design.
Beaded floral cuffs and a clean V-neck. Sizes 50, 52, 54, 56, 58, 60.
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An everyday wardrobe
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Every piece £45 or under
Pashminas
الباشمينا
Kimonos
Layering pieces
Our story
Modesty should be within reach.
Modest Playbook was built on a simple idea, that beautiful modest fashion shouldn't cost a fortune. We make abayas, hijabs and pashminas that feel considered and look refined, without the inflated price tags you see elsewhere. Every piece is £45 or under. Always.
As seen on TikTok
@themodestplaybook
Every piece is £45 or under. Modest fashion from the Gulf, priced so it stays within reach.
New pieces land on TikTok first. Follow @themodestplaybook for what’s actually in stock.
Closed and beaded abayas, sized by height. Dispatched within 1 working day, with 14-day UK returns.
£45 ceiling
Permanent. No item, no day, no exception. Every piece on ModestPlaybook is £45 or under, every day.
1-day dispatch
UK orders are dispatched within 1 working day. Delivery is typically 2–3 days after dispatch.
1-day dispatch
Every order is dispatched within 1 working day. Holiday abayas delivered to your door.
14-day returns
Unworn, with tags. UK returns are simple.
Help
Questions, answered
Is everything really £45 or under?
Yes, every piece on ModestPlaybook is priced at £45 or under, every day. Sale items go even lower. There is no item on the site over £45, ever.
Where do you ship from?
UK orders are dispatched within 1 working day. Delivery is typically 2–3 days after dispatch.
How long until my order is dispatched?
Every order is dispatched within 1 working day. Returns are simple: unworn, with tags, within 14 days.